2012 ASCAP EXPO: The Digital Frontier: New Ways to Market...

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3:30pm

The Digital Frontier: New Ways to Market Your Music and Engage Your Fans

In this “always online” world, the barriers to growing your career have been replaced with a host of new tools to reach fans all over the globe. With this great freedom comes a great responsibility: musicians now have to put down their instruments and put on their marketing and business hats to have success. These leaders from both the business and creative sides of music will provide practical advice on how to make the most of new marketing platforms, distribute your recordings, build loyal fans through social networks and monetize your music along the way.

Panelists

Jared Leto

Jared Leto enjoys long hikes and vegan ice cream. When he\'s not on tour, he\'s based | nowhere, since he\'s always on tour. Besides being the front man of Thirty Seconds To Mars, he is also the founder of The Hive, The One + Only Golden Tickets, and VyRT.

Kendel Ratley

| Kendel Ratley is Kickstarter\'s Director of Marketing and Outreach. She focuses on implementing Kickstarter\'s mission in the real world via events, community relations, and helping artists conceptualize projects. Kendel has spent a decade marketing NYC music and tech start-ups. She previously served as Marketing Director of (Le) Poisson Rouge, a multimedia arts space in Greenwich Village, overseeing promotion and publicity for hundreds of creative events annually. She has toured with bands...
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Ian Rogers

Ian Rogers has been helping artists make the most of the web since 1993. Until April 2008, he was VP and General Manager of Yahoo! Music and Yahoo! Video. Previously he was President and CTO of Mediacode (sold to Yahoo!), President of New Media at Grand Royal, Webmaster at Nullsoft (sold to AOL) and CTO at rVision. He dropped out of a Computer Science PhD program in 1995 to assist the Beastie Boys on tour. He holds a BA in Computer Science from Indiana University.

D.A. Wallach

| D.A. Wallach is best known as one-half of Chester French, a critically-acclaimed duo discovered by Kanye West and Pharrell Williams. An ‘07 graduate of Harvard College, D.A. has been featured in GQ, Rolling Stone, Vogue, and numerous other publications. He has toured with Lady Gaga, Blink 182, and Weezer, and has appeared on many TV shows, including Jimmy Kimmel Live and Late Night with Jimmy Fallon. In addition to Chester French, D.A. is one-half of two other groups: D.A. & The Supa...
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Moderator