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Friday, April 20 • 11:45am - 1:00pm
Music Magic: The Making of a Hit

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Every hit song requires a killer hook, a great vocal performance and a memorable lyric. But there’s also a dash of magic that turns a good song into a smash. The respected urban writer/producers on this panel know what it takes to craft a chart-topping hit from scratch. They’ll share the stories and secrets behind their best-loved songs, and inspire you to create your own hits.


Panelists
avatar for Ernest

Ernest "Tuo" Clark (Da Internz)

 Chicago’s production duo Da Internz (Ernest \'Tuo\' Clark and Marcos \'Kosine\' Palacios) have produced for many of hip-hop/R&B\'s heavy hitters such as John Legend, Mims, Greyson Chance, Rihanna and Big Sean. Their songs include Rihanna’s “Birthday Cake,” Sean Kingston & Justin... Read More →
avatar for Marcos

Marcos "Kosine" Palacios (Da Internz)

 Chicago’s production duo Da Internz (Ernest \'Tuo\' Clark and Marcos Palacios) have produced for many of hip-hop/R&B\'s heavy hitters such as John Legend, Mims, Greyson Chance, Rihanna and Big Sean. Their songs include: Rihanna’s “Birthday Cake,” Sean Kingston & Justin Bieber’s \'Eenie Meenie,\' Big Sean... Read More →
avatar for S1 (Symbolyc One)

S1 (Symbolyc One)

 S1, aka Symbolyc One, (born Larry D. Griffin Jr.), grew up in Waco, TX, infatuated with old tunes that played on his parents’ turntable. This led him to learn the alto sax and piano through out his teen years and in church, and eventually led him to venture into the art of production and making beats. In 1999, he received his Associates Degree in Applied Science: Audio Engineering, which required him to take his music theory and ear training to another level. In 2007, S1 began competing in National Beat Competitions (iStandard, Red Bull Big Tune... Read More →
avatar for Shea Taylor

Shea Taylor

 Known for injecting energy into records, Robert “Shea” Taylor has engineered some of the nation’s greatest hits. Hailing from the Garden State, he began planting the seeds for his career at an early age. Bulldozing onto the scene, Shea used the recording studio as his playground and took to working with notable acts such as Chris Brown, Ne-Yo, Solange, and Rihanna... Read More →
avatar for Malik Yusef

Malik Yusef

 Spoken word artist Malik Yusef was born in Chicago, Illinois. He began performing spoken word in open mic venues in the late 1980s, and had his first big break in 1997 when Ted Witcher, director of the film, Love Jones, recognized his poetry and hired him to coach the film\'s lead actor, Larenz Tate. Yusef received a Peabody Award nomination in 2000 and was the Truth Award Spoken Word Artist of the Year from 2001 to 2005. He was also awarded the Best Poet award by the Chicago Music Awards from 2002 to 2008, and won an Independent Film Project Award for Hollywood Jerome. In 2002, Yusef, along with jazz saxophonist Mike Phillips collaborated on the song \'This Is Not A Game,\' which was selected by Michael Jordan to appear on the album that came with the purchase of limited edition Jordan 17 sneakers. That same year, he performed his poem entitled \'I spit...\' on the second season of HBO\'s Russell Simmons\' Def Poetry Jam. In 2003, Yusef released his debut solo album, The Great Chicago Fire -- A Cold Day in Hell, which featured a long list of production credits and guest appearances that included Kanye West, Xtreme, Chantay Savage, Common, and Bigg Nastee, among others. Yusef released the album G.O.O.D. Morning, G.O.O.D. Night in collaboration with Kanye West. West\'s 2006 release, Late Registration, featured Yusef\'s poetry on the song \'Crack Music,\' and was honored with a Grammy Award. His collaborations with West... Read More →

Moderator

Friday April 20, 2012 11:45am - 1:00pm
Grand Ballroom 5th Floor

Attendees (102)


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