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Saturday, April 21 • 2:15pm - 3:30pm
Ding Dong, the Jingle’s Dead: Building Your Career in Commercial Music

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Fifteen years ago, songwriters and jingle writers operated in different worlds. Times have changed. Today, corporate campaigns are considered a legit way for songwriters to get their work heard and get paid well at the same time. Yet despite the sea change, most songwriters still feel walled off from the commercial music business. This panel is designed to give writers of all kinds the tools to gain access to this rewarding career path. Attendees will leave with a basic understanding of how the commercial music industry operates and feel informed and empowered enough to take meaningful steps toward creating new income streams in commercial music.


Panelists
avatar for Marisa Mastroianni Davis

Marisa Mastroianni Davis

 Brushing aside her post-collegiate political aspirations and a position for a U.S. Congressman, Marisa chose to dive headlong into a more honest and direct brand of politics ... advertising!  Cutting her teeth on large national accounts at international agencies as well as specialized boutique firms, Marisa would later rise to the position of Executive Music Producer at Wojahn Bros Music (WBM) for more than eleven years... Read More →
avatar for Eric Fawcett

Eric Fawcett

 Before he and a partner started their own commercial music company, Fiction, in 2006, Eric Fawcett lived a previous life in the record business. He was a record producer, session drummer, and drummer for his band Spymob, for Pharrell Williams’ hip hop/rock group, N*E*R*D, for The Hopefuls, and he continues to perform with Chinese pop star Wang Lee Hom, and with his all-star cover band, Yukon Kornelius, along with Ed Robertson of the Barenaked Ladies, Stefan Lessard from the Dave Matthews Band, Adam Gardner from Guster, and Twisted... Read More →
avatar for Shane Hutton

Shane Hutton

 Shane Hutton has been recognized by 20 of the most significant advertising award shows from around the globe over 160 times, and his work has appeared in over 35 museums worldwide. He was a contributing author to the book Pick Me: Breaking Into Advertising and Staying There, and has been a regular speaker at Boston... Read More →
avatar for Paul Schultz

Paul Schultz

 Paul Schultz heads up the business side and creative directs Emoto\'s staff of composers, producers, music supervisors and freelancers.  He would have never predicted that a summer internship at Emoto (then Admusic) would send him away to a graduate assistantship at the University of Northern Colorado with an invitation back after completion--full time with the company after earning my master\'s degree... Read More →
avatar for Gabe Sokoloff

Gabe Sokoloff

 Gabe Sokoloff is a songwriter, producer, composer, singer and electronic musician. Gabe began his music career scoring independent films and working under legendary DJ and electronic musician B.T. In 2007, Gabe was taken on as a staff composer at a prominent commercial music house in Santa Monica. In that role, Gabe composed for hundreds of national advertising campaigns and produced music for the past three seasons... Read More →

Moderator
avatar for Eric Fawcett

Eric Fawcett

 Before he and a partner started their own commercial music company, Fiction, in 2006, Eric Fawcett lived a previous life in the record business. He was a record producer, session drummer, and drummer for his band Spymob, for Pharrell Williams’ hip hop/rock group, N*E*R*D, for The Hopefuls, and he continues to perform with Chinese pop star Wang Lee Hom, and with his all-star cover band, Yukon Kornelius, along with Ed Robertson of the Barenaked Ladies, Stefan Lessard from the Dave Matthews Band, Adam Gardner from Guster, and Twisted... Read More →

Saturday April 21, 2012 2:15pm - 3:30pm
Hollywood Ballroom 1 2nd Floor (Mezzanine)

Attendees (80)


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